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Franchise Guide

A Thriving Sector

The baby swimming sector is a thriving multi-million pound industry in the UK and internationally, having grown enormously over the last decade. Swimming is a life skill and on every parent’s must-do list for their child.

Multiple Revenue Streams

Franchisees benefit from multiple revenue streams, including aqua-natal yoga classes, baby and toddler swimming lessons, photography, and our growing range of fantastic branded merchandise.

Unrivalled Support

The team at head office is dedicated to supporting each franchisee in every area, to ensure they run profitable, efficient and rewarding businesses. We help enhance your strengths and assist you where you need it.

A Recognised Brand

Turtle Tots is a leading baby and toddler swimming brand in the UK and Ireland. You’ll be running your own business, but with the recognition of a major brand behind you.

An Award-Winning Company

Since launching in 2011, Turtle Tots has been recognised by industry leaders, peers and customers with multiple awards. We are also members of the Approved Franchise Association.

An Innovative Programme

We are industry leaders and our unique programme uses the latest research to ensure that babies, toddlers and their parents enjoy every moment of their Turtle Tots journey.